Shilpa Shetty to feature in Romy Shay's video

Music maestro, Rishi Rich and Mumbai Rouge have done it yet again and this time they've gone Bollywood. The award winning producers alongside Vee Breezy are set to unleash their latest vocal talent, Romy Shay, with a track that is bound to leave many mesmerized.

Bollywood Star is the first single by Romy Shay, the newest member of the Rishi Rich camp of artists and what better way to kick start his career than to have leading Bollywood lady, Shilpa Shetty in his music video.

Up and coming artist Romy Shay strikes gold by landing Bollywood actress Shilpa Shetty as the leading lady for his debut music video.

When the Celebrity Big Brother Bollywood queen heard his song for the first time at a family gathering she instantly decided that she wanted to get involved. Since her marriage to businessman Raj Kundra Shilpa has avoided the limelight and media in favour of a blissful married life. This will be her first appearance on the screens of UK shores after her phenomenal win on Celebrity Big Brother in 2007.

Speaking about her latest role in the music video Shilpa says: ''I love the track and that is why I decided to be a part of it. What excites me the most is that it has been sung by Romy Shay who is extremely talented and hard working and I've said this before - Romy's the rockstar... I'm the Bollywood star and Rishi Rich is the star maker! It's a star endeavour.''

In another stroke of luck Romy's management Mumbai Rouge managed to secure world famous director Andy Morahan to produce and direct the video, whose credits include working with Micheal Jackson, George Michael and Guns and Roses. Wardrobe and dresses were by D&G and Julien Tridevi with helping hand from Reebok.

After being discovered by internationally renowned producer Rishi Rich, who has previously worked with the likes of Britney Spears, Madonna and is responsible for breaking Jay Sean into the Asian market, Romy is set to push the boundaries of the music market with his fresh new sound which can described as bolly dance/funk. Romy Shay is set to be next big thing in Bollywood world.

Rishi Rich Productions Camp and Mumbai Rouge have been responsible for successful names including Jay Sean and Juggy D and H-Dhami as well as bringing out numerous hits for Bollywood films such as HUM TUM and KYA KOOL HAIN HUM. Movie box are also major part project by bringing their magic and backing as one biggest ethnic label globally.